Prof. Poonchai Chitanunatavitaya

Prof. Poonchai Chitanunatavitaya

Chief Medical Officer, Social Health Enterprise (SHE), Thailand

Special Session: Spiritual Health
Title: Workplace stress to reforestation- Empowering the Young People of ASIA


Dr.Poonchai Chitanuntavitaya, MD founder of Social Health Enterprise (SHE) since 2012. Dr.Poonchai is a cardiologist who response to implement Universal Health Coverage program in Thailand 16 years ago. He working as director of National Health Security office (NHSO), Bangkok branch for 4 years.

SHE as Social Enterprise were interested in prevention of Workplace stress, as the cause of many health problems, since the era of the smartphone. Dr.Poonchai develop a manual therapy that effectively restores the positive energy of people in 10 min, people call this Human Maintenance Service(HMS). SHE received Inspirational Innovator 2017 Award from National Innovation Agency for training HMS to many least opportunity groups, helping them to earn income and create many social impacts. Yunus Center at AIT analyze SHE Social innovation and found it fit with 8 out of 17 UN SDGs.


The 2030 Agenda for Sustainable Development recognizes the important role of youth which sets out to ‘substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship’ by 2030 ( UN SDGs target 4.4).

The Asia Pacific has the largest number of young people in the world, corresponding to 60% of the world’s youth. At the same time, approximately 300 million young people are either unemployed or underemployed. Now is the time to invest in interventions that will harness their potential to build sustainable economies and inclusive societies.

In 2016, ILO addressed Workplace stress as a collective challenge to safety and health of all workers. Chronic Stress impairs cognitive performance in business executives. Workplace stress accounts for 617 billion Euros lost from absenteeism, loss of productivity and health care costs for companies in EU. In Asia, victims of long, continuous sessions of social network on smartphone amounted to billions, creating a great opportunity for stress reduction solution.

Manual therapy that rapidly reverses Autonomic Nervous System from stress to relaxation, called Human Maintenance Service, was practiced in Thailand for over 6 years. Training youth from Thai deforested areas to deliver this innovative, decent service will create exponentially expanding positive social impacts. Integrating this service into National health scheme and Social security benefits surely improve quality of life for people and generate adequate employment for millions of youth.



April 26, 2018
Special Session: Spiritual Health
Conference room-1st floor
15:30  -  16:00